Contrary to what others have answered, often in the research (especially, for example, the CS) community a “white paper” is a technical pre-proposal sent, either unsolicited by, or at the request of, a prospective academic research sponsor (e.g., DARPA, ONR, AFOSR) · White papers are also research-based and widely considered to be a valuable resource. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper White Paper on Adjusted Cashflow from Operations for IFR S (February ) White Paper on Funds from Operations (April ) White Paper on Funds from Operations (November ) White Paper on Funds from Operations (September ) White Paper on Supplemental Disclosures for Real Estate Investment and Development Entities (February )
What is a research paper vs. a white paper? - Quora
When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets. But, what is a white paper exactly and how do you make one that will drive results?
Even if you fill white paper research white paper with compelling contenta lackluster design may still hold you back. No expensive agencies, complicated software, or design experience needed. CREATE A WHITE PAPER. Like the cover of a book, a captivating cover page will entice people to open it and read further.
At first glance, your readers should have an idea of what the white paper will contain. Use a photo that reflects the theme of your white paper, white paper research, or create a visual using icons :.
CREATE THIS WHITE PAPER TEMPLATE. For example, the cover page for this cybersecurity white paper illustrates its topic—phishing scams—with a hook icon. The cover introduces a circle white paper research that is used throughout this technical white paper, to give it a cohesive design. Pro Tip: Do you work in a boring industry? A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business.
Take a look at this B2B white paper focused on employee engagement. The two men on the cover could easily be a manager speaking with one of his team members. Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees:, white paper research.
create THIS WHITE PAPER TEMPLATE, white paper research. If your goal with whitepapers is to promote your services and generate leads for white paper research agency, your message needs to be memorable.
Incorporating visuals resembling your target audience is one way to do so. This content marketing white paper research paper from earlier depicts someone hard at work while downing a cup of coffee. Writing a white paper that speaks to your readers is important. For example, when selecting images for your white paper, look out for people who resemble your target audience.
That said, in some cases, including photos resembling your target audience might not make sense. This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:. Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed.
A simple design trick to make your white paper more engaging is to use a creative background, white paper research. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try white paper research trendy color gradient.
For example, take a look white paper research how a color gradient background gives this content marketing white paper template some wow factor:. USE THIS MARKETING WHITE PAPER TEMPLATE, white paper research.
CREATE THIS MARKETING WHITE PAPER. With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, white paper research, so you can create white papers that captivate readers. This means that there will be ample opportunities to include CTAs throughout your white paper. For example, white paper research, if you mention a feature of your product, you can place a clickable CTA button beside it:.
CTAs are a great way to move people through the sales pipelinefrom your white paper to a landing page or blog post. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper.
Take a look at the page numbers in this policy white paper template:. The above government white paper templates can be used by a government to communicate complex social, political, and economic issues to an audience.
Governments can distribute healthcare white papers to communicate white paper research healthcare policy changes to residents in white paper research easy-to-read and accessible format.
Its straightforward table of contents and simple design elements keep the focus on the text. USE THIS HEATHCARE white PAPER TEMPLATE. You can create a functional table of contents by adding hyperlinks to individual chapters and sections. Along with the option to add a URL, you can select pages within the eBook. When you download your design, white paper research, download it as an Interactive PDF. White papers tend to pack a ton of information within their pages. Try highlighting a few key takeaways that will get them excited about reading your white paper.
Or outline exactly what they will trade their time to learn about. Pro Tip: Not sure which template is right for your use case? No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates.
A common problem marketers and consultants face when creating white papers are finding a way to make the data engaging and easy to understand. While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.
We have a guide to picking what types of charts to use that can help you there. You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in this policy white paper example:. Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. Pictograms are also a creative and effective way to visualize statistical data.
For example, take a look at how pictograms are white paper research in this technology white paper as a visual aid to showcase key statistics and changes as it relates to the IT sector:. They say variety is the spice of life—the same can be said of whitepapers! This business white paper design, for example, combines both bar graphs and pie charts. To improve brand recognition, you need to have consistent branding across all marketing collateral. This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms.
Be sure to incorporate your logobrand color palettes, and fonts into your white paper design, white paper research. Then, you can easily apply them to your designs in 1-click. No designer needed:. Try thinking of creative opportunities to incorporate your branding. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way.
Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information.
Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. For example, this marketing white paper uses bright, colorful photos to engage and excite readers:. USE THIS WHITE PAPER TEMPLATE. Check out our guide to incorporating stock photos seamlessly into your design. Your images and icons will be replaced with a new image that is already formatted to the template.
Well guess what—it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts. For example, this company white paper uses bright orange font to help their featured quotes stand out. One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook.
No one wants to read that…just ask any college student. When designing your white paper, look for opportunities to make text easier to scan with visuals. An easy way to bring attention to important points is to place an icon beside the text.
For example, white paper research government white paper below is rather text-heavy. But the icons help direct the eye to each section header and break up the text:. This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette. create THIS TECH WHITE PAPER TEMPLATE. Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems.
A white paper design with a sleek, white paper research, modern and minimalistic design will likely appeal to techie people. Pick a neutral background color like white or light grey. Then, white paper research, pick visuals with similarly sleek color schemes. For example, this tech white paper example uses a cool and muted grey palette:. But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop.
For example, this information technology white paper contrasts a neutral white background with cool corporate blue accents:.
Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team?
White Papers and How to Research Them
, time: 9:24How to Write and Format a White Paper: The Definitive Guide
White Paper on Adjusted Cashflow from Operations for IFR S (February ) White Paper on Funds from Operations (April ) White Paper on Funds from Operations (November ) White Paper on Funds from Operations (September ) White Paper on Supplemental Disclosures for Real Estate Investment and Development Entities (February ) Contrary to what others have answered, often in the research (especially, for example, the CS) community a “white paper” is a technical pre-proposal sent, either unsolicited by, or at the request of, a prospective academic research sponsor (e.g., DARPA, ONR, AFOSR) · Well-written and research-backed white papers can be powerful tools for earning trust with readers and building brand authority. However, marketers often churn them out with an assembly-line mentality, resulting in uninspired content that blogger.com: Ben Sailer
No comments:
Post a Comment