Concept Paper for (Name of Program) A Program Proposal for _____ Grant Page 1 Sample Concept Paper Uses for Document ¾ Clarifies and organizes ideas ¾ Postgraduate Concept Paper Template A concept paper is meant to give your Department an idea of your area of research interest in order to avail the necessary assistance for you to develop a research proposal. Be as specific as possible in providing information Title of Proposed Study: Area of Study: Background to the Study: (What have you read that has had an impact on your thinking about the A concept paper enables in putting thoughts and ideas into paper for consideration for research. It is from the concept paper that one develops the research proposal which can either be business
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To browse Academia. edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Skip to main content. edu no longer supports Internet Explorer. Log In Sign Up. Download Free Phd concept paper sample pdf. Sample research proposal for PhD. Irene C L Ng. Download PDF. Download Full PDF Package This paper. A short summary of this paper. READ PAPER, phd concept paper sample pdf.
OutcomesThe outcome of the project would be publications in a variety of formats, for example, qualitative research papers and theoretical research papers for international refereed journals, a managerial version for a business review journal and a book chapter incorporating the various studies conducted. BenefitsResearch in phd concept paper sample pdf area would allow practitioners and academics to understand sales distribution channels in the context of services through the building of a theory on this phenomenon.
With increasing competition in the service industries, phd concept paper sample pdf, this research would also serve to guide and assist service firms in ensuring competitiveness and profitability. Since the data would be obtained across Malaysia, Thailand and Indonesia, we expect our research to also assist in the development of competitive strategies of service firms within these three countries. It is expected that the results of this research would further enhance the practice and teaching of services marketing theory as well as distribution channel theory.
The Sales Distribution of Services A Research Proposal for XXXX Background and Justification of ResearchThe very act of delivering a service to a customer requires the source to be present, either as man or machine.
This means that the production and consumption of a service is simultaneous, as is widely established Regan ;Johnson ;Rathmell ;Bateson Consequently, any sale of a service is essentially a form of advanced sale prior to production, even though the time in advance may be mere minutes, as in the purchase of a movie ticket just before the movie cf. Edgett and Parkinson This is in contrast to goods, where most goods firms retain a choice of whether to sell before phd concept paper sample pdf after production.
The pressure of a service firm to practice advanced selling further in advance of consumption is made more compelling considering that this inseparability of production and consumption is double-edged.
Not only is the firm not able to produce and store the service in advance, the customer is also not able to store the service in advance of consumption.
Thus, if he buys only at the time of consumption, he faces the uncertainty that the service may not be available to him when he requires it, especially if the service firm has limited capacity cf. To alleviate that risk, he may be willing to purchase further in advance of consumption, as insurance Png It is clear therefore, that there is a meaningful time difference between the sale of a service in advance and the delivery of the service at the time of consumption cf.
From the perspective of distributing a service, normative services marketing literature e. This difference may not be as relevant in goods since it is assumed that the selling and distribution of a tangible good can occur at the same time, phd concept paper sample pdf.
However, the same cannot be assumed for service firms such as hotels and airlines, since these services are often sold in advance, and delivered later. Furthermore, the selling of a service in advance may be through an agent e.
travel agents for airlines and hotels. Since the service is not delivered at the time of the sale, the sale is essentially the sale of a promise that the service will be delivered at some future time. The credibility of the agent is therefore also an issue in the advanced sale of the service, and with it, various transaction cost c. Williamson, perspectives. This would also have an impact on the consumer's willingness to buy in advance, phd concept paper sample pdf.
The firm is therefore willing to sell in advance, across as many periods required, and across as many channels possible, to obtain optimal price discriminating revenue. There is currently very little research in this area. One notable exception is phd concept paper sample pdf of Xie and Shuganwho investigated the conditions when sellers should advance-sell through a theoretical model.
However, empirical studies on this phenomenon are still largely absent. Furthermore, the theory of advanced selling and channel choice has also not yet been investigated. From the discussion above, we highlight the three major factors for consideration in advanced sales distribution Capacity Constraint -the buyer's need for insurance to ensure the service is available at the time of consumption insurance against seller failure 2. The specific research questions are: a The impact of seller failure, buyer failure and agent failure on the advanced sales channel choice b The impact of seller failure, buyer failure and agent failure on pricing in an advanced-sale channelWe contend that these are serious issues that require research as they are poorly understood in the context of current services marketing theory and distribution channel theory.
Besides the pedagogical and managerial benefits that would arise from the above, we also hope to contribute significantly to current literature in distribution channel and services marketing by building a theory of advanced sales channels for services, phd concept paper sample pdf.
MethodologyThe project methodology design is multi method i. Firms and consumers are based in Malaysia, Thailand and Indonesia. b The construction of a theoretical model of advanced sales distribution for services. The above methodology a is chosen because there is a need to conceptually understand the phenomenon of advanced sales distribution thoroughly. Advanced sale in services occurs in many forms for various service industries, and such forms may not be immediately obvious to both the firm and the researcher.
Furthermore, it is the intention of this study to isolate and define categories relating to advanced sales distribution as precisely as possible, and to analyze the relationships between them. Through a qualitative study, we would be able to understand the phenomenon from the practitioner's point of view through an exercise in reconstructed logic, mapping informal theory, linking with academic literature and developing a greater understanding of the phenomenon.
The purpose is to understand, formalize and document practitioners' strategies in handling advanced sales distribution as a contribution to academic literature.
The second research phd concept paper sample pdf b derives from the results of a. Given the categories and analyses in part awe then abstract the phenomenon through a theoretical model, in order to understand it more fully. By using a theoretical model, we can further expound the logical implications of the phenomenon, the strategic tools available to firms and a richer understanding of the environment surrounding the advanced sales distribution of services.
The above two studies is expected to run concurrently after month 7 of the study i, phd concept paper sample pdf. Both projects should be completed in 13 months. ResearcherIrene C. a flight or a hotel room. Changing the time of consumption would alter the benefit and therefore the value to the customer. Related Papers. Ng Irene CL Advance demand and a critical analysis of revenue management. By Irene C L Ng. Advance Demand and a Critical Analysis of Revenue Management.
By Danae Gallegos. Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator. Ng, Irene C. A demand-based model for the advance and spot pricing of services. Download pdf. Log In with Facebook Log In with Google Sign Up with Apple. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link.
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TITLE: A SAMPLE RESEARCH PAPER ON ASPECTS OF ELEMENTARY LINEAR ALGEBRA MAJOR PROFESSOR: Dr. J. Jones (Begin the abstract here, typewritten and double-spaced. A thesis abstract should consist of words or less including the heading. A page and one-half is approximately words.) iii. DEDICATION (NO REQUIRED FOR RESEARCH PAPER) (The dedication, as the name Sample Concept Paper Racial Homogeneity in Portland, Oregon This paper will explore the issue of the lack of racial diversity in Portland, Oregon. First, it will describe Portland's racial breakdown in the present and in the past, using U.S. Census data, if available, for , , , , , and the most recent data collected in · Make an outline of your phd concept paper. It can be from books Concept paper for name of program a program proposal for grant page 1 sample concept paper uses for document clarifies and organizes ideas a pre proposal usually 2 4 pages that describes. Example of the flow of ideas in the problem statement john w. The concept paper chapter 1. Your arguments one at a time
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