· In the content writing and editing process, discard information that doesn’t quite fit, but consider opportunities to use some portions of the deleted text for future content (with additions or modifications). From a search engine optimization perspective, longer content is best. A website, for example, can get by with shorter pieces if it · Related Content: Ultimate List of Blogging Statistics and Facts (Updated for ) 2. Long-Form Articles. Long-form articles are another form of content worth your time. It’s a type of blogging, but long-form content can also stand alone. One example is Moz’s website migration guide, which is more than 17, words long 7 Different Types of Content Writing You Need to Master. blogger.com # webhosting # hosting # website # webdesign # wordpress # domain #web # webhostingservices # webhostingcompany # seo # vps # webdevelopment # websitedesign # marketing # business # digitalart # digitalmarketing # web
15 Content Formats Proven to Boost Audience Engagement (+ Examples)
These days, everybody knows how important content marketing is in attracting your audience and winning leads and sales.
According to the Content Marketing Institute CMIcontent marketing is one of the most cost-effective promotional techniques. In fact, it delivers more leads at a lower cost than most other methods. The only exception is email marketing. Content is also one of three main SEO search ranking factors. They may also visit, stick around and become customers. And content can help you build trust and authority, type of content writing.
It does that by showing your expertise and giving visitors and customers helpful information. The content formats listed below will help you get started. You can also use guest blogging to build type of content writing your inbound link profile. Blogging covers many types of articles. These include how-tos, reviews, lists and more.
Many of these are among the most shared content online. Related Content: Ultimate List of Blogging Statistics and Facts Updated for 2. Long-Form Articles Long-form articles are another form of content worth your time. According to the data, people love to type of content writing long-form articles on social media. That results in more traffic to your website. You also get the indirect SEO benefits of social signals.
These can have several chapters, each on its own URL. That means there are lots of chances for the guide to appear in search results. One option is to use type of content writing own industry expertise to produce in-depth and well-researched long long-form content. Original research is another of the popular content formats which get links and shares across many platforms.
According to Buzzsumocontent related to research findings can attract millions of shares. Original research is also a great way to get inbound links. If you want to speed up the process, type of content writing, carry out a survey, using WPForms.
Then use the built-in reporting dashboard to get charts to help you visualize the results. As our article on video marketing statistics shows, video is a proven attention-getter online. Most age groups watch video. Brand awareness improves too. Tools to Use: 11 Best Instagram Video Editing Tools Compared Free and Paid There are lots of ways you can use video in your business.
Here are a few ideas:. You can also get video views by tapping into popular culture or questioning social norms. One example is the Like a Girl campaign from Always. This turns a phrase that can be negative into a positive affirmation.
Did you know that infographics are also among the most shared content online? That creates a linkable, shareable resource, like this example from Marketing Profs :. Every internet minute15, GIFs are sent on Messenger, and 46, type of content writing, Instagram posts are uploaded. Learn how to create an effective case study with our case study guide. White papers and reports can help to engage your audience.
That adds up to a huge opportunity for you to win more business. Instead, they aim to help the target audience. Check out our guide to writing the perfect call to action for help with this last step. Ebooks are another great way to create content quickly.
Hubspot uses ebooks as lead magnets on many blog posts, type of content writing, helping them become a hugely successful type of content writing. Check out the share numbers for some of their most popular lead magnets below:. Read our guide to learn some of the key mistakes to avoid when writing an ebook or how to create a popup for your ebook to get more leads. By uploading presentations to SlideShare, the site moved from 0 toviews within just 30 days.
Tag it with around three keywords to make it easy to find. Promote your presentation via the usual marketing channels. The stats show that webinars which are online seminars are an excellent business content marketing format. They help you show off your expertise. You can also demonstrate products and services so that attendees actually want to use them. To test the water with creating a webinar, try using Zoom which lets you host a minute online meeting with up to attendees for free. Get more tips and tools to help with webinar marketing in our guide.
According to CMIquizzes are one of the most engaging content formats. Similarly, polls can boost engagement by making participants curious about the results. Shareable, fun content makes a good addition to any content strategy. To create quizzes online, use a tool like Quizzr or Playbuzz. For type of content writing, use the tools built into many social sites, or try WPForms, type of content writing.
According to Edison Researchthe number of podcast listeners has type of content writing in the last five years. Podcasts let people access your content at their own convenience. They are also another great option for repurposing existing content.
And you can also read a blog post to make that into a podcast episode too. Top Tools: Start your own podcast today with one of the best WordPress podcasting plugins from our list!
Checklists One of the easiest content formats to create is a checklist. This type of content includes worksheets, tip sheets, and cheat sheets. Next, you can layout your cheat sheet in a Google Doc or Word document and export it as a PDF. Alternatively, use software like Canva to make it into a graphic and do your PDF export from there.
However, they can also be something completely new. As we saw earlier, email has great ROI. See our tips on how to create an email newsletter to get started. Now you know some of the content formats you can use to improve your content marketing strategy.
Next, check out some content marketing examples for inspiration, and learn about content curation. In fact, Social Media Examiner gotnew subscribers by promoting its content with OptinMonster.
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Share Tweet Share Pin Shares Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
Thomas Griffin March 28, at am. Thanks for reading this article — I hope you found it helpful. Thomas Griffin President of OptinMonster. Gregory Willson June 1, at pm. Nathan Thompson June 2, at pm. Add type of content writing Comment Cancel reply We're glad you have chosen to leave a comment.
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Types of Content Writing
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· Related Content: Ultimate List of Blogging Statistics and Facts (Updated for ) 2. Long-Form Articles. Long-form articles are another form of content worth your time. It’s a type of blogging, but long-form content can also stand alone. One example is Moz’s website migration guide, which is more than 17, words long 1 day ago · Do you want to write exceptional content that performs? Here are 10 content writing tools that will help you create better content, faster · SaaS Content Writing Tools: How To Increase Your Productivity and Output. If you want to get the best results from content writing as a SaaS business, you need to make use of the right tools. Below are some of the highly recommended tools that will make you more productive and increase your output. Keyword research tools
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